‘The “exciting business opportunity” that ruined our lives’
Today’s must-read: Amway sold my family a life built on delusion, Andrea Pitzer writes.

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“It’s hard to leave a delusion behind.” Andrea Pitzer writes about Amway’s decades-long influence on her mother—and American politics.

(Illustration by Anthony Gerace. Sources: Bob Pitzer, Andrea Pitzer, and Dan Vergano.)

The first time I recall my mother mentioning Amway, we were in the car late at night, coming back from a meeting at her boss’s house. Ten years old, I’d gone upstairs to play and missed the whole point of the whiteboard sitting on an easel downstairs. My mother, however, had been rapt. Riding home with my brother and stepfather, she seemed almost to glow, as if she were throwing off sparks in the darkness.

The name Amway, she told me, was short for the “American Way.” We could sign up and buy products we already needed for the house, then sign up friends and neighbors to buy things, too. We would get rich by earning a little bit from everything they sold.

It was 1978. I didn’t realize that this was one of those moments, like Waterloo or Watergate, after which nothing would be the same.


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