January 30, 2025 | SIGN UP
Kristina Monllos SENIOR MARKETING EDITOR
Throughout this past month, several companies have made announcements or public statements either backing away from or standing behind their company's diversity, equity and inclusion policy. The spotlight on DE&I has only gotten brighter. How a company handles that spotlight is telling. The differing perspectives likely show how ingrained DE&I policies were within that business. If it's that easy to pull back, the policies were likely more performative than integral.
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MEMBER EXCLUSIVE
The state of corporate America’s diversity, equity and inclusion (DE&I) policies continue to be under a magnifying glass — with all eyes watching to see if a flame will spark from the heat.
MARKETING ON PLATFORMS
The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units.
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How brands leverage data-driven strategies for seasonal success
In this competitive retail environment, the role of commerce media extends beyond seasonal sales by offering brands a way to capture immediate demand and establish scalable, long-term growth strategies.
THE CREATOR ECONOMY
As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations.
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How AI is scaling personalization efforts that drive engagement
AI is reshaping digital advertising by streamlining workflows, enhancing personalization at scale and providing the flexibility needed to respond to real-time market shifts. As marketers continue to integrate this technology into creative production, they’ll be better equipped to deliver highly effective and personalized ads.
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While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward.
LIFE BEYOND THE COOKIE
Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies.
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Automating full-funnel strategies to connect with target audiences at scale
Full-funnel marketing needs updating to keep up with shortened consumer attention spans and the 20 touchpoints on an average purchase path. Marketers are using AI to automate full-funnel campaigns and eliminate complex decisions like audience targeting and bidding controls.
DIGIDAY AWARDS
Digiday Streaming and Video Awards: Put your achievements in front of judges at 22Squared, Roku and more
The Digiday Streaming and Video Awards are your chance to showcase your work in categories including Best CTV Ad Tech Platform, Best UGC Integration Strategy and more. Enter by February 21 to be considered.
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