Digiday Daily

Digiday Daily

January 29, 2025

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Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever

The latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point.

Additional coverage:

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans.
DeepSeek, this week's hottest AI startup, concerns privacy experts, and some urge client-controlled environments.
This week’s Digiday+ Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain's infrastructure and require new standards.
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers and develop best practices for their creator campaigns moving forward.
The IAB Tech Lab plans to release 31 spec updates in 2025, including new signals for ads in live streaming programming and an API for publishers to pass content to LLMs.
New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut.

Other things to know about

The Digiday Media Buying and Planning Awards give you the opportunity to put your achievements in front of judges at Rise, Mindshare, Good Apple and more. Submit your entries by next Friday, February 7 to be considered.
Despite technological advancements, many brands still have critical gaps in their identity capabilities, but composability is transforming how they approach identity management. Sponsored by Adstra.
Ad tech partners are helping marketers achieve relevancy at scale through expanded access to premium inventory and AI integration into full-funnel strategies. Sponsored by Amazon Ads.

Top Stories

Ivy Liu

Life Beyond the Cookie

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever

There are still no clear answers in Google’s protracted third-party cookie phase-out.

SPONSORED BY

How brands are directly engaging with millions of SMBs

Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.

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Business of TV

How Amazon Prime Video made itself an essential pick for brand media plans

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans.

Sponsored by Zeropark

After the holidays, brands are focusing on long-term customer loyalty

Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands.

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Beyond Ads

A deep(er) dive into DeepSeek’s privacy policies

This week’s hottest AI startup concerns privacy experts, some urge ‘client-controlled environments.’

Sponsored by Seedtag

Brands experience a halo effect from ads alongside respected journalism

Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising.

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Business of TV

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports

This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.

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Sponsored by Simpli.fi

How brands make connections at distinct stages of the consumer journey

Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact.

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The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media

While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers and develop best practices for their creator campaigns moving forward.