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The proliferation of artificial intelligence technology has quickly led to troubling trends, especially when it comes to image generators. Forbes has reported on the harm caused by deepfake pornography created with “AI Nudifier” apps, and now another type of tool is raising alarms for its ability to create nonconsensual images of real people.

Maybe you’ve even seen the ads on Instagram or TikTok for apps that use
AI to generate fake kissing videos, allowing users to upload photos of any two people they want and let the AI make those two people kiss. And while a kiss might seem more innocent than porn, the use of technology in this way can still be dangerous, reports Forbes’ ​​Rashi Shrivastava.

“It does not have to be explicit to be exploitative,” says Haley McNamara, an executive at the National Center for Sexual Exploitation. “If it’s crossing boundaries to do something offline to someone without their consent, kissing, undressing, et cetera, then it’s also crossing boundaries to do that online.”

A
Forbes review found that Meta and TikTok have displayed thousands of ads for these “AI kissing” apps across their platforms. Many of the ads depict celebrities kissing one another, while others tout that AI can help you “kiss your crush” or “kiss your ex.” When reached for comment, Meta spokesperson Daniel Roberts told Forbes that these ads do not violate the company’s policies. TikTok removed the ads for violating its policies after being contacted by Forbes.

Read more why the spread of AI kissing apps illustrate a troubling mainstreaming of deepfakes in the age of generative AI
here, and keep reading below for more great journalism from the Forbes newsroom.

Chris Dobstaff Associate Editor, Newsletters

Follow me on Forbes.com

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