Meta Platforms, Amazon, and other major companies are scaling back their diversity, equity, and...

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Friday, January 17, 2025

DMN

Major firms scale back on DEI programs

Meta Platforms, Amazon, and other major companies are scaling back their diversity, equity, and inclusion (DEI) programs. This…

Adweek

Mischief Has Been Quietly Building a Media Department

Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.

Adweek

Snapchat Lures in Creators in New Ad Campaign Amid TikTok Drama

Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week.

The Muse

The Importance of Humility in Leadership—and How to Embrace It

Learn why humility in leadership is essential for building trust, and discover practical ways to cultivate humility as a leader.

Search Engine Roundtable

Google Prefers Review Ratings To Contain Author Name & Comments

Google updated its review snippet documentation to recommend that ratings should be accompanied by a review comment and author's name. This is a recommendation and not a requirement, but it seems like a strong recommendation.

ON-DEMAND TRAINING

American Marketing Association

Social Media for Nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

Digiday

Why it’s critical for advertisers to support reputable news publishers

Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society.

Marketing Dive

Oreo plays on lore behind its brand name with web audio challenge

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

Digiday

Relevancy at scale is a New Year’s resolution brands can achieve

Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning.

DMN

Government invests $3 billion to upgrade NBN

The federal government has announced a $3 billion investment into the National Broadband Network (NBN). Prime Minister Anthony…

Social Media Today

How the Next Generation Will Drive AI Adoption [Infographic]

AI adoption is rising, and younger generations are going to lead that push.

Hubspot

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.

Search Engine Roundtable

Google Ads Tests Chat Button In Top Nav Of Advertiser Console

Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says "Chat" with a "beta" label next to the chat icon.

EVENTS & LIVE TRAINING