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Editor’s note: The Chart of the Day newsletter will not appear on Monday, January 20, due to the Martin Luther King Jr. Day holiday in the US. |
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Friday, January 17 |
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Key stat: Nearly half (49.4%) of US
Gen Z consumers skip events due to high ticket prices, according to a September report from Merge. |
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Beyond the chart: |
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Post-pandemic, Gen Z is eager for experiences that span beyond digital.
Over two-thirds (69%) of Gen Z consumers shop in-store weekly, according to an August 2024 survey from RetailNext.
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Gen Z were more likely than older generations to consider price and quality when purchasing new brands and products, according to our "Gen Z Path to Purchase 2024" report. |
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Use this chart: Marketers can use this chart to understand that, while Gen Z values in-person experiences, they must be cost efficient and convenient. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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