Google Cloud has introduced its Automotive AI Agent, which is built on the Gemini large language model using Vertex AI. AI Agent is designed to enable automakers to develop highly personalized and intuitive in-car assistants that surpass current voice-control systems. The AI supports multimodal and multi-lingual inputs and can handle multi-turn dialogues, offering a more conversational experience.

Netflix provides ad-free service to 61% of its viewers, and more than half the subscribers to Disney+ and Max opt for plans without ads. The TVB study that revealed the numbers also showed that 91% of people with streaming accounts also watch broadcast TV.

Lenovo's commitment to innovation is evident in their release of experimental laptops, such as the ThinkBook Plus Gen 6, featuring a rollable display. These high-concept products, though not immediate commercial successes, help Lenovo develop new intellectual property and inspire future designs, according to Lenovo’s Intelligent Devices Group President Luca Rossi.

CES 2025 highlighted age tech to tackle challenges associated with aging, as spending in this sector is expected to reach $120 billion by 2030. Notable innovations included Strutt's autonomous electric wheelchair, SolidddVision's smart spectacles for macular degeneration and Tombot's robotic puppy for dementia patients.

Walmart has introduced an ecommerce experience on Zepeto that lets users purchase physical goods through the app. The move follows similar initiatives on Roblox and Walmart Realm, highlighting Walmart's plans to grow its presence in the metaverse. Zepeto users, primarily Generation Z consumers, can now buy physical versions of virtual items, and Walmart will use the platform to gather data to enhance its virtual offerings.

In her conversation with CNBC's Senior Media & Tech Correspondent Julia Boorstin, Julie Sweet, Chair and CEO of Accenture, shared how businesses can responsibly scale AI to reinvent their operations and customer experience at CES 2025. Learn more about Accenture’s just-launched AI Refinery™ for Industry AI solutions.

Listen in to this CES Tech Talk podcast episode as expert journalists explore trends and innovations in digital health, discussing the intersection of tech and healthcare.

Tariffs and trade were a central topic in the 2024 US general elections. President-elect Donald Trump and his allies are proposing a wide array of new tariffs to impose on imports into the US. Through the new report commissioned by CTA and undertaken by the Trade Partnership Worldwide LLC (TPW), we are contributing to the increasing body of analysis of these proposals. Access the report for insights.