I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and...
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and...
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Thursday, January 16, 2025
 
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The Ahrefs Blog
Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)…Read more ›
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Adweek
LA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage.
 
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Search Engine Roundtable
Daily Search Forum Recap: January 15, 2025
Here is a recap of what happened in the search forums today...
 
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Digiday
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
 
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For Momentum
3 Partnership Trends to Watch in 2025
Welcome to For Momentum's annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI.
 
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ON-DEMAND TRAINING
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American Marketing Association
Social Media for Nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.

 
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American Marketing Association
Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

 
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Marketing Dive
Coors Light preps case of the Mondays for day after the Super Bowl
Along with building buzz for its big game spot by misspelling “refreshment" as "refershment” in an ad stunt, the brewer will run an Instagram sweepstakes.
 
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MarketingProfs
The State of Digital Marketing Agencies
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
 
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Content Marketing Institute
AI Shakes Up Search Landscape: What Marketers Need To Know Now
Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
 
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DMN
Kylie Jenner dazzles with Timothée Chalamet
Kylie Jenner turned heads at the 2025 Golden Globes with her stunning Atelier Versace chainmail dress and a…
 
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Adweek
Apple TV+ Stages a Stunt at Grand Central for Severance
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in …
 
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Harvard Business Review
Don’t Wait for Promotion Cycles to Advocate for Your Best Employees
Tips for assigning the right projects and helping them get the recognition they deserve.
 
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DMN
15 Content Marketing Examples for Thought Leadership from Experts
We asked content marketing experts how they create engaging thought leadership pieces. Here’s what they learned about crafting…
 
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EVENTS & LIVE TRAINING
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American Marketing Association