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Jan. 16, 2025
| This week’s mobile news and insights for marketing leaders
Deep Dive
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
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“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
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The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.
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At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
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Along with building buzz for its big game spot by misspelling “refreshment" as "refershment” in an ad stunt, the brewer will run an Instagram sweepstakes.
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As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
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UPDATED
The first such update since 2008 for the big-box store aims to deliver greater consistency and a user-friendly experience across channels like its app.
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