"EMARKETER Retail FYI Spotlight" is part of your subscription to our EMARKETER Newsletters.
Trouble viewing? View in browser.

Inside the Cart: Grocery Tech Trends

The grocery industry is transforming, but are shoppers ready? While many are interested in innovations like smart carts, over half (56%) remain hesitant about artificial intelligence in their physical shopping experience, according to research from Algolia.

Download EMARKETER’s analyst report, “Data Drop: 5 Charts on Grocery Technology,” compliments of Ibotta. You’ll gain insights on which technologies consumers are embracing the most, how digital offers influence in-store shopping behavior, the role of gamification in loyalty programs, and more.

Access Now

Compliments of

Store Brands: The New Retail Growth Engine

Private labels like Aldi and Target’s Market Pantry are having a moment. Store brand spending is estimated to reach $250 billion in 2024, with 53% of retailers identifying private labels as their top growth driver.

Download EMARKETER’s new lookbook, “The Trends Driving ‘Dupe’ Culture Mainstream,” to uncover why Gen Z is embracing cheaper store brand alternatives, how retailers are elevating store brands into premium offerings, and what’s fueling this culture shift. From grocery to beauty, see how “dupe” culture is reshaping consumer behavior and redefining retail strategy.

Download Now

Made possible by

Retail Roadmap: AI, Loyalty, and Media in 2025

Live: January 21 at 2pm ET / 11am PT

In 2020, omnichannel retail media ad spending was less than $19 billion. By 2028, EMARKETER forecasts it will swell to nearly $99 billion.

With retail media networks consolidating and AI reshaping the industry, staying ahead means understanding what's next. Join us for a Meet the Analyst Webinar, made possible by BlueConic. EMARKETER’s Sky Canaves and Blake Droesch will dive into the top trends for 2025, including ways retailers will take a greater stake in media and entertainment content and the top perks to reinvigorate membership programs.

Made possible by

Creator Partnerships: 2025 Marketing Trends

The creator economy is no longer an ad-hoc side hustle. In 2025, it’s serious business. Don’t miss out on key insights on how to find and work with influencers and creators on winning campaigns.

Join us for our live virtual event on Friday, February 7, to discover trends for 2025 in discovering creator partnerships, scaling content across platforms, measuring success with AI, and more. You’ll get expert advice from our top analysts and marketers from Ulta Beauty, Taco Bell, Little Chonk, and Uber.

Registration is free, and you can join us from anywhere.

Sponsored by

EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER.

© 2025 EMARKETER
One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844
Unsubscribe & Manage Preferences | Privacy Policy