TRENDLINE

AI’s Impact on Marketing Strategies

Getty Images

AI in marketing will continue to guide strategy in 2025 as companies contend with proliferating state-level privacy laws and pursue their visions for a post-cookie web. The trend is affecting the marketing partnership ecosystem as well, with brands seeking out new tech platforms and vendors to support their ambitious plans for AI-fueled data activation.

Access this Trendline for stories including:

Yum Brands says AI-powered marketing is helping drive transactions
Marketing data-security threats are rising: Where CMOs see gaps
Volkswagen integrates Google’s generative AI to enhance app experience

For these insights and more, access the Trendline.

This Trendline is independently produced by our journalists. The support of our sponsors makes this journalism possible. Want to learn about sponsorship opportunities? Contact us directly at advertising@industrydive.com.

Want to reach 199,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1100 15th St NW, 4th Floor - (Suite 178), Washington DC 20005