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JANUARY 16, 2025 |
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Key stat: Cracker Barrel led all US flowers, gifts, and greetings
retailers with 5.8 million unique visitors in November 2024, according to Comscore. |
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Beyond the chart: |
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Rising stars like Uncommon Goods (2.3M) and Vanilla Gift (2.2M) point to growing demand for unique and versatile gifting options.
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Store closures were up 69% in 2024, per Coresight data cited by CBS News, making consumers even more inclined to shop for gifts online. |
Use this chart: Retail strategists can use this data to benchmark traffic against top competitors and identify areas for growth, optimize
digital marketing campaigns to capture
holiday shoppers earlier in the season, and leverage insights into rising players like Uncommon Goods to partner with or adopt similar product offerings. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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