By Drew Taylor

“Wicked” is everywhere.

In the lead-up to the film’s release this weekend, Universal struck brand partnerships with dozens of companies. Starbucks is selling “Wicked”-themed specialty drinks at nearly $6 each and gift cards. Kahlua and Absolut Vodka created “cocktails straight from Oz” for $159.99. Clothing brands like Forever 21, Gap and Stanley are in the mix — Stanley has a giant tumbler in either pink or green for $55 — along with OPI, which is offering several new shades of nail polish with names like “Ozitively Elphaba” for $11.99 each.