Nov. 22, 2024
| Today’s news and insights for marketing leaders
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
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In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
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Data Analysis
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In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
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25%
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How much brand loyalty is expected to drop in 2025.
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We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year.
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Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
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Q&A
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
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The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
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For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar.
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From Our Library
Survey Report
Custom content for Mastercard
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