We’re bringing you the scoop on a new Under 30 community member. Up this week: 2024 Under 30 Europe Media & Marketing Lister Maya Jama, the TV and radio host known for Love Island and The Circle. Now the Bristol, UK native is a founder and burgeoning business owner herself.
The following has been slightly edited for length and clarity.
With so many facets of your career, how do you describe what your “job” is? Sometimes I like to joke and say my job is being a professional talker. But honestly, it’s a few things, so it’s hard to describe: I’m a businesswoman, I’m a broadcaster, I work with brands, and I work in the world of Entertainment.
Why did you decide to go down the media and TV presenting path? When I was little, I used to put on shows for my family. I was one of those kids who would chat to strangers, and I'd always love to find out people's stories. I loved performing and acting, but I couldn't dance or sing, so this was the best natural fit.
What was your first ever job (any fun or weird high school gigs or things you took on as a kid)? My first job was washing dishes in a café in Bristol when I was in secondary school.
But my first media job, which I don’t think a lot of people know, was a runner at Jump Off TV. They were a production company with a YouTube channel that also held live events and this really allowed me to dive into learning about media—like behind the scenes and events—and helped me start immersing myself in the London scene.
Was there a role you took on that particularly skyrocketed your career? I think the role that probably really skyrocketed my career was being on Radio 1 as that made me a bit more of a household name. But the Coppa 90 series on YouTube was the real defining moment for me, personally, and when I felt like my broadcast goals were attainable.
How did you land your role on Love Island—a show so beloved by viewers across the globe? I was actually a fan of the show for years. I'd appeared on Aftersun quite a few times in the earlier series, and viewers seemed to like my reactions and discussions. I was genuinely invested. When ITV was looking for a new host, they reached out, which felt like perfect alignment since I was already a fan.
What are three words you’d use to describe that experience? Viral, emotional (you get so invested in the Islanders), and fun.
With such a busy day-to-day, what’s your morning routine like? On a “good day” I'll get up, have a little lemon water, and ice my face, head to Pilates or the gym, then head to meetings or filming something—like appearing on a show, doing a brand shoot, or a photoshoot. In the evening, I'll have my friends over and chill.
On a "bad day" I'll just spend the day on my sofa catching up on a series, but I also call that self-care. Downtime is important.
You’re also the founder of MIJ Masks. Why did you start this company? I was always wearing different face and eye masks on planes, whilst shopping, and on my way to shoots. People would constantly ask me on my socials which one was the best and I'd give out loads of advice, essentially promoting these brands for free. But when I looked into the ingredients of the expensive masks I wore I found out they're not actually costly to make, it's mainly the packaging and marketing that increases the price.
We sourced the same ingredients as those pricier masks, and spent a lot of time trying different combinations of ingredients to create a very custom skincare recipe. I made sure it felt luxurious, but at affordable prices. They sold out immediately online, and then eventually we stocked them in Harvey Nichols. Now we're working behind the scenes to bring out MIJ 2.0, which is exciting!
You are now the co-owner of Sproud, why was this a company you wanted to become involved with and what will your role be? I loved the Swedish connection. Being part Swedish is important to me, and I also don't drink dairy milk, so I'm always looking for good alternatives. My role with Sproud will be a co-owner and strategic advisor, which is essentially helping them increase their visibility in the UK and harnessing my reach. They already have a great presence globally, and in the UK, but I’m excited to be on board and help expand this. |