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Nov. 21, 2024
| This week’s mobile news and insights for marketing leaders
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Jessica Deyo
Editor, Marketing Dive
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Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
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To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.
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“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
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In today’s competitive landscape, companies are leveraging data integration to enhance customer engagement and drive sales. Discover how Hibbett, Chipotle and LEGO made the most of their data investments in
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Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.
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Column
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
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“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.
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Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.
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The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
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What content marketing + demand gen trends, challenges, and shifts are you forecasting for 2025? Complete our brief survey. Get entered to win a $250 gift card.
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