A new study found that Gen Z, millennials and parents are set to choose retailers offering flexible payment options this season—are you prepared to capture their spend? As you gear up for the holidays and plan for 2025, we’re excited to share our latest report, "Maximizing Holiday Revenue: The Strategic Value of Early Pay Later Visibility".
The report reveals that Gen Z has overspent in 2024 and leads in prioritizing pay-later options, with 42% choosing this approach for personal purchases. We also see that 26.7% of all shoppers would be willing to pay full price for an item, or not wait for a sale, if pay later plans were available before deciding what to buy.
Discover how Americans are budgeting their holiday spending and the critical role of Card-Linked Installments in their buying decisions.
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