Enterprise search strategy is about much more than just purchasing a high quality, AI driven...

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Wednesday, November 20, 2024

Brevo

Email marketing for Black Friday: Best practices

Unlock the secrets to scaling your efforts and optimizing your campaigns for Black Friday. Last year a record 200.4 million shoppers participated in Black Friday and Cyber Monday sales. Gain a competitive edge this year with a multichannel approach powered by AI to deliver personalized, targeted messages that cut through the noise.

At Brevo, our CRM tools help you connect with your audience and boost your reach. Discover how to maximize your Black Friday/Cyber Monday marketing campaign—and beyond—for your best season yet.

Keap

9 AI Prompts To Boost Holiday Sales & Marketing

Boost your holiday marketing with 9 powerful AI prompts for quick, high-converting campaigns—plus insights into the top CRM for small businesses.

CMSWire

4 Tips for Delivering Customers a Better Search Experience

Enterprise search strategy is about much more than just purchasing a high quality, AI driven search tool.Continue reading...

Digiday

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.

Marketing Dive

MediaSense acquires R3 to expand global footprint, service capabilities

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Buffer

All of Bluesky’s Features (So Far) and How to Use Them

All the features on Bluesky, plus how to use them.

CMSWire

Tech’s Winners and Losers From Trump’s Election Win

Prediction markets thrived, Elon got his wish, Facebook sat out, podcasts dominated and Silicon Valley mattered.Continue reading...

Social Media Today

Facebook To Remove the Option To Allow Public Followers on Personal Profiles

If you want to keep your public followers, switch to Professional Mode instead.

Adweek

New Details and Controversy Accompany Morning Joe's Meeting With Donald Trump

Joe Scarborough and Mika Brzezinski defended their meeting from critics. The Morning Joe team kick-started their own news cycle on Monday when …

Marketing Dive

Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters.

Content Marketing Institute

Are We Walking Backward Into the Future of Content and Marketing?

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.