85% of adults just assume that companies are always collecting and tracking data about them.

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Wednesday, November 20, 2024

Brevo

Email marketing for Black Friday: Best practices

Unlock the secrets to scaling your efforts and optimizing your campaigns for Black Friday. Last year a record 200.4 million shoppers participated in Black Friday and Cyber Monday sales. Gain a competitive edge this year with a multichannel approach powered by AI to deliver personalized, targeted messages that cut through the noise.

At Brevo, our CRM tools help you connect with your audience and boost your reach. Discover how to maximize your Black Friday/Cyber Monday marketing campaign—and beyond—for your best season yet.

Keap

9 AI Prompts To Boost Holiday Sales & Marketing

Boost your holiday marketing with 9 powerful AI prompts for quick, high-converting campaigns—plus insights into the top CRM for small businesses.

Marketing Charts

3 in 4 Consumers Don’t Feel Like They Have Enough Control Over Their Data

85% of adults just assume that companies are always collecting and tracking data about them.

The Muse

9 Highest-Paying Management Jobs to Consider—with Tips on How to Land One

Discover the highest-paying management jobs across industries—from chief executive to construction manager—and get expert tips on how to land one.

ClearVoice

How Accounting Firms Can Close the Talent Gap with Strong Employer Branding and Content Marketing

If you’ve ever tried to hire qualified professionals for your accounting firm, you know that reality isn’t meeting expectations. The demand for skilled professionals is through the roof, but qualified talent is harder to come by.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

AKQA Group CMO Sam Kelly Resigns After 17-Year Tenure

WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK.

Social Media Today

Instagram Is Removing the Option To Follow Hashtags

Does this mean that hashtags are no longer important?

The Muse

Is Finance a Good Career Path? Here’s What to Consider

Explore the best career paths in finance. Learn about salaries, job responsibilities, and the skills needed to succeed in this dynamic field.

Buffer

Instagram Image and Video Size and Dimensions in 2024 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

Adweek

Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes

Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found.

CMSWire

Ideal Customer Profile and Personas: Your Broken Funnel Starts at the Top

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message.Continue reading...

Search Engine Roundtable

Google Search Console Finally Drops The Page Experience Report