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NOVEMBER 20, 2024 |
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Key stat: B2B digital ad spend worldwide is expected to reach $48.15 billion by 2026, up from $38.67 this year, according to EMARKETER’s August 2024 forecast. |
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Beyond the chart: |
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Global B2B digital ad spend is forecasted to grow by 13.1% in 2024. Between 2020 and 2026, B2B’s share of total digital ad spend is anticipated to inch up from 5.5% to 5.8%, signaling consistent, steady growth.
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Nearly half (47.4%) of global B2B digital ad dollars takes place in the US. This year, US B2B companies will spend $18.34 billion on digital advertising, a 14.9% YoY increase, according to our forecast. |
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Use this chart: B2B marketers can use this chart to plan their 2025 advertising budgets, aligning with industry growth and digital ad spend trends. |
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Connect with us today to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. | | | |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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