Good morning to you on this Wednesday, friend! We all know Amazon as a super-successful conglomerate, but in 2001, it was on the brink of shutting down. CEO Jeff Bezos met Costco founder Jim Sinegal, who shared a secret with him: “Value trumps everything.” Bezos took that advice, rolling out a paid membership plan for Amazon to give his company its first profitable year. Hot dog! I strive to pack as much value as possible into every issue of this newsletter, and with its 98% positive rating, I couldn’t be prouder!