Consumer Technology Association SmartBrief
Could Apple expand smart-home offering with branded TV? | Report: Behind Netflix's industry-low churn rates | From curves to corners, Roborock Qrevo smart vac has it covered
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November 19, 2024
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Could Apple expand smart-home offering with branded TV?
(Patrick T. Fallon/Getty Images)
Rumors about an Apple-branded TV have resurfaced, with Bloomberg's Mark Gurman reporting that the company is evaluating the idea as it focuses on smart home technology. Apple reportedly is developing a display to manage smart home products, expected to debut in March, with Apple analyst Ming-Chi Kuo claiming that Apple is in development on a smart home camera.
Full Story: CNET (11/18) 
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Tech the Halls: Sonnet Black Friday Deals
Unleash Thunderbolt docks, DisplayLink dual-display adapters, as well as SATA and NVMe SSD PCIe cards--all up to 50% off for Black Friday! Don't miss Sonnet's exclusive sale on premium tech accessories. Click to see more and elevate your setup!
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Smart Home
Report: Behind Netflix's industry-low churn rates
(Chesnot/Getty Images)
Netflix has maintained the lowest churn rate among premium streaming services over the past two years despite price increases, Parrot Analytics says. The research firm cites Netflix's first-mover advantage, a vast library of original content and a heavy investment in technology to keep subscribers engaged.
Full Story: TVREV (11/18) 
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[Webinar] See what's in store for retail in 2025
In 2024, retailers demonstrated their resilience and aimed to improve the experience for both brand and customer. Join us on Wednesday, November 20th at 2 pm EST to discover how 2025 will be shaped by retail trends and how to help your business thrive in this evolving environment. Register now!
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From Blue Chips to Startups
Use of social network site Bluesky has spiked to over 15 million in recent weeks as searches for alternatives to Meta's Threads and Elon Musk's X surge. The influx of new users has posed some challenges for the platform, which is dealing with moderation issues, system glitches, site outages and differing user expectations.
Full Story: The New York Times (11/17) 
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Insights and trends for marketers in 2025
Our 2025 Marketing Trends ebook dives into the latest trends and strategies giving marketers insights to stay ahead of the curve and remain competitive as they develop strategies for the new year. Topics covered include AI and SEO advancements, evolving data privacy, retail media networks, ethical marketing practices and Generation Z insights. Read eBook.
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Tech News
Audience data plays a vital role in helping the radio industry enhance listener loyalty and personalize content, Jacobs Media Strategies' Fred Jacobs and Consumer Technology Association's Brian Comiskey said during a Forecast 2025 discussion this week. Radio stations can also leverage AI for localization, and must work to maintain in-dash engagement with consumers as vehicle infotainment systems evolve, the panelists said.
Full Story: Radio Ink (11/15) 
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[Webinar] Decode AI ROI: Measure What Matters
Most leaders recognize AI's potential, but few know how to measure its value. Join Grammarly's top experts for a webinar designed to guide you through an objective, data-backed approach to AI measurement. Learn how to justify scaling with confidence—focusing on the metrics that matter most.
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Retail Trends