Heineken USA has named Alison Payne as its new Chief Marketing Officer (CMO), effective January...

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Tuesday, November 19, 2024

Brevo

Email marketing for Black Friday: Best practices

Unlock the secrets to scaling your efforts and optimizing your campaigns for Black Friday. Last year a record 200.4 million shoppers participated in Black Friday and Cyber Monday sales. Gain a competitive edge this year with a multichannel approach powered by AI to deliver personalized, targeted messages that cut through the noise.

At Brevo, our CRM tools help you connect with your audience and boost your reach. Discover how to maximize your Black Friday/Cyber Monday marketing campaign—and beyond—for your best season yet.

DMN

Alison Payne named Heineken USA CMO

Heineken USA has named Alison Payne as its new Chief Marketing Officer (CMO), effective January 2024. Payne will…

Marketing Dive

Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

DMN

LinkedIn Strategies B2B Marketing

LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for B2B…

Social Media Today

Threads Expands Custom, Keyword-Based Feeds to More Users

Another way to keep tabs on different conversations in the app.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Dive

Beyond the price tag: The real deal-breakers, according to your buyers

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not what your CRM data is telling you.

Chief Marketer

LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership

The benefits of LinkedIn Newsletters for brands specializing in thought leadership.

Search Engine Roundtable

Google Search Trending This Week Labels

Google Search has been placing trending labels in the search results for a while now. But there is a new variation of that, showing a "Trending this week" label in a gray, green and purple format.

Seth Godin Marketing

On whining

It’s not just for little kids, and it might not be a bug in our culture. Whining might be a feature, something that all humans have a desire to do, regardless of our age or position.

Social Media Today

Instagram’s Making it Easier to Remove Inactive Profiles From Your Audience

An easy way to clean up your IG audience.

Chief Marketer

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

We spoke CPK's CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Adweek