Lucyd Eyewear's retail approach to direct-to-consumer, wholesale channels, online discounting and...

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Tuesday, November 19, 2024

Brevo

Email marketing for Black Friday: Best practices

Unlock the secrets to scaling your efforts and optimizing your campaigns for Black Friday. Last year a record 200.4 million shoppers participated in Black Friday and Cyber Monday sales. Gain a competitive edge this year with a multichannel approach powered by AI to deliver personalized, targeted messages that cut through the noise.

At Brevo, our CRM tools help you connect with your audience and boost your reach. Discover how to maximize your Black Friday/Cyber Monday marketing campaign—and beyond—for your best season yet.

Chief Marketer

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Lucyd Eyewear's retail approach to direct-to-consumer, wholesale channels, online discounting and more.

Search Engine Roundtable

Google Search Pop Up Ads For Google Ads Promotions (GBP)

On Friday, Google began to show these massive pop up, overlay ads, on top of the Google Search results, for when you search for your business and are logged into your Google Business Profile account.

Adweek

ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads

In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads.

SEMrush Blog

Top Generative AI Statistics and 12 Trends To Know

Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Charts

CFOs and CEOs the Most Skeptical of Marketing’s Value, Senior Marketers Say

Only half of surveyed CMOs reported being successful in proving the value of marketing and receiving credit for helping meet enterprise objectives.

Social Media Today

Meta Fined $841M for Antitrust Breaches in EU

The fine relates to the dominance of Facebook Marketplace.

Hubspot

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

Adweek

Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them.

SEMrush Blog

What Is a Search Query? (And How It Differs from a Keyword)

Search queries are the exact words or phrases a user enters into a search engine to find information.

Hubspot

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short videos? Those were for people with short attention spans.

Social Media Today

LinkedIn Shares More Tips on Maximizing Video Content Performance [Infographic]

Video creation tips from the LinkedIn team.