There are wild cards aplenty in the presidential election, and one of the biggest is just what impact population changes will have on the vote in key battlegrounds. We dove into the data for North Carolina. What emerged explains why a once-reliably Republican state is up for grabs in 2024, with polls showing Donald Trump and Kamala Harris in a dead heat just a week out from Election Day. To start, there are 400,000 more registered voters in North Carolina this year than there were in 2020 when Trump carried the state and its 16 electoral college votes by just 74,000 votes. Perhaps even more significant, there are 450,000 more unaffiliated voters this year than in the last presidential election cycle. The Trump and Harris campaigns each claim to have the edge with unaffiliated voters. Republicans cite optimistically the fact that there are 200,000 fewer registered Democrats in the Tar Heel State than in 2020. Still, it’s exactly where all those new voters are located that may offer the biggest clue to their political impact. The big blue metro areas of Raleigh and Charlotte are growing rapidly. So too, though, are the red suburban counties around them. And in those counties both sides see signs of a shift to the middle likely to reverberate in 2024 and beyond. In Johnston County, southeast of Raleigh, the growth has been driven by pharmaceutical companies like Novo Nordisk, the maker of weight loss drug Ozempic. Trump carried the county by 27,000 votes in 2020. Democrats think they have a good chance of narrowing that margin this year because of the new arrivals. To Sharon Castleberry, the local Democratic party chair, even loosening Trump’s hold on Johnston County from the 61% of the vote he got in 2020 to 55% would be a “big deal” and “scare the whatever out of the other side.” Marshall Conrad, who chairs the county’s Republican Party, counters that while new arrivals have pulled the county toward the political middle he still thinks many unaffiliated voters will vote Republican. One way or the other we’ll learn in the coming weeks just how much of an impact population changes in battleground states will have on the result. The best clue, though, may come from those booming suburbs in North Carolina.— Shawn Donnan How will the US election impact your money? Bloomberg News experts will answer your questions in a live Q&A tomorrow at 10:30am ET. Send questions to bloombergqa@bloomberg.net. |