ETBrandEquity Latest news
Luxury brands lose USD 58 billion
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ETBrandEquity
Daily Morning Newsletter
Mon, Oct 28, 2024
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Brand makeover: repositioning in a dynamic environment
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The consumer's sub-conscious mind plays an important role in their perception of brand associations
Decoding the consumer
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From the moment we are born, our brain records and stores everything
Luxury titans lose $58 billion as pandemic era splurge ends
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Reduced demand, especially in China, affected companies like LVMH, L'Oreal and Kering
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