Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.