Watchdog Global Witness called out TikTok for approving four of the eight ads submitted for review...

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Monday, October 21, 2024

Fast Company

TikTok approved election misinformation ads despite its own ban, says watchdog

Watchdog Global Witness called out TikTok for approving four of the eight ads submitted for review that contained falsehoods about the election.Just weeks before the U.S. presidential election, TikTok approved advertisements that contained election...

DMN

Heinz and Bath & Body Works face backlash

Heinz and Bath & Body Works found themselves in hot water this week over insensitive messages in their…

Social Media Today

TikTok Partners With British Beauty Council To Boost Live Sales

TikTok continues to push its in-app shopping options.

Digiday

Airbnb doubles down on brand over performance for campaign to draw more hosts

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that's built up steam over the last two years.

Marketing Charts

Milestone: Top Streaming Services Eclipse Live TV as the First Pick When Turning on the TV

For the first time, viewers are now as likely to turn on Netflix as traditional TV when they want to watch TV.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

MarketingProfs

How TikTok's Generative AI Features Impact B2B Marketing Strategies

How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more. Read the full article at MarketingProfs

Chief Marketer

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

This week's PR Roundup features a look into brands' commitment to women's sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

Social Media Today

How the TikTok Algorithm Works [Infographic]

Some insights to help you improve your TikTok marketing performance.

The Muse

Assertiveness Skills: Definition, Examples, and How to Practice Yours

Learn what assertiveness means, how it differs from aggressiveness, and how to practice assertiveness skills at work. All with practical examples and tips.

The Muse

How to Answer “What Are Your Goals for the Future?” in an Interview (With Samples!)

Learn how to answer “What are your goals for the future?” with tips, common mistakes to avoid, and sample answers for different scenarios.

Chief Marketer

Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

Moz

Google HCU: What Can You Do? — Whiteboard Friday

In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.