Oct. 21, 2024
| Today’s news and insights for marketing leaders
Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
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Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
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The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
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Consumer demand has cooled and retailers are desperately trying to put a dent in the industry-wide, record-high inventory surplus rather than aggressively acquire it. Explore upcoming holiday trends in
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The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.
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Column
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
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Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
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