Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a...

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Thursday, October 15, 2026

Marketing Dive

Applebee’s CMO on differentiating marketing in a value-obsessed industry

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

Digiday

Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists

This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences.

Social Media Today

Reddit announces plans for upcoming US elections

The platform outlined its commitment to election resources and explained how it intends to prevent misinformation from spreading online.

Digiday

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Search Engine Roundtable

Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis

Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs.

Search Engine Roundtable

Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...

Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls.

CMSWire

Is the Era of Martech Absolutes Over? Buyers Are Going Hybrid

Real-time everything was always an expensive myth. Martech teams are matching streaming, agents and attribution to the outcomes that justify them.Continue reading...

CMSWire

Contact Center Leaders: You Have About 10 Minutes Before Customers Give Up on AI

Asked by Five9 what makes for good customer service, consumers named quick resolution, fast response times, polite service and knowledgeable staff.Continue reading...

Neil Patel

How Websites Are Becoming a Key Trust Signal for Consumers

Key Takeaways AI has made it easier than ever to create a website, generate content, and put a brand online. That speed comes with a new challenge: consumers have more reason to question what they see. A convincing business can appear online almost overnight.

Adweek

Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein

Why great sponsorships need more than assets.

Adweek

Contextual Intelligence Is Reshaping How Campaigns Target Audiences

This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ […]

Distilled

Do You Need CM360 If You Already Use DV360?

If you work with Google Ads or Display and Video 360 (DV360) you’ve probably heard of Campaign Manager 360 (CM360).

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.