What if you could explore your Matomo data simply by asking questions? 

Our new Technical Masterclass series continues with the Matomo AI Connector (MCP). Learn how to connect Matomo to your AI tools and explore your analytics directly through a chat interface, without building every report manually.

Ronan from the Matomo team will walk you through the setup, show you how to control data access and share practical examples. You’ll learn how to investigate traffic, campaigns and conversions, while understanding the security considerations that matter.

Join us live on Thursday 22 October at 2:30 pm CEST (8:30 am EDT), with time for your questions with Alex and Ronan.

AI-generated traffic is already reaching your website, but not every team can see it clearly. In our Future of Web Analytics research, 54% of web analytics professionals said they have clear visibility into AI traffic, while 41% can only see part of it.

That gap matters. Without the full picture, it’s hard to know how AI is changing the way people find you and what they do once they arrive. The report looks at how analytics teams are adapting to AI traffic and new measurement requirements, and what they’re doing to prepare.

Getting visitors to your website is one thing. Knowing whether they’re taking the actions that matter to your organisation is another.

With Matomo Goals, you can measure what really counts, from newsletter sign-ups and downloads to contact requests and other conversions.

Our new guide, ⁠Track your first conversion, shows you how to choose a meaningful action, set up your first Goal and check that it’s working, all in under five minutes. No technical experience needed. 

In just a few minutes, you’ll be ready to measure what matters, whether that’s a sign-up, a download or another important action. 

New to Matomo, or want to revisit the basics? Explore our complete ⁠Get started with Matomo in 6 steps guide. From setting up tracking and understanding your reports to building your first dashboard, you’ll learn the essentials at your own pace.

Prefer ticking things off as you go? We’ve also created a free ⁠Getting Started checklist, with everything in one place. 

Getting familiar with a new analytics platform takes time. Our Getting Started webinar helps you focus on what matters first!

If you've recently started using Matomo, or you're still evaluating whether it's right for you, this session gets you up to speed fast.

You’ll see Matomo in action and learn how to understand your visitors, traffic sources and website performance, with practical tips you can start using straight away.

We’ll also share some of the best practices that can make your first weeks with Matomo easier, with time at the end for a live Q&A with our experts.

Live on Thursday 29 October, 2:30 pm CET (9:30 am EDT). Can’t join? Register and we’ll email you the recording.

Reports tell you where people click away. Heatmaps and Session Recording show you why. You can spot the button nobody notices, the form field that slows people down, or the section most visitors never scroll to.

Share a heatmap with your team so designers, marketers and developers look at the same evidence before deciding what to change.

Already included with Matomo Cloud and available for On-Premise through the Marketplace.