9 Shifts Every Marketing Agency Needs to Make written by John Jantsch read more at Duct Tape...

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Monday, October 12, 2026

Duct Tape Marketing

9 Shifts Every Marketing Agency Needs to Make

9 Shifts Every Marketing Agency Needs to Make written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview Back from the vault, John Jantsch shares a solo episode shaped by thousands of conversations with agency owners,...

Marketing Dive

Volkswagen’s CMO on driving emotional connection through partnerships

Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.

Adweek

Health Marketing Is Moving From Information to Navigation

This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a […]

Search Engine Roundtable

Search News Buzz Video Recap: Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads...

was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week.

Hubspot

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap.

Brain Pickings

How to Doubt Your Way into a Truer Life

The most maddening thing about life is also the most beautiful: its indeterminacy. The course of our lives, the fate of our species, the future of the universe: all undecided.

Chief Marketer

PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120

The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City.

Adweek

How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs

The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.

HubSpot

Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets

Discover how to effectively manage brand visibility at scale with HubSpot's AEO tool, ensuring your marketing efforts drive measurable business outcomes.

CMSWire

What Does the Godfather of Martech Think About Engagement-Based Pricing?

Is an email click worth paying for? Scott Brinker weighs in on Treasure AI's new pricing, while an agency CEO warns clicks don't always become sales.Continue reading...

Digiday

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Search Engine Roundtable

Daily Search Forum Recap: October 9, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google launched a new UGC fresh data program document that Reddit...

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.