Somebody called me out yesterday.

They said I must be desperate for sales, since I keep raising the price and telling everybody to hurry.

I get why it looks that way. So here’s the honest answer.

The price goes up on purpose. The people who move first get the best deal, and that’s it. No tricks.

The first people in also take a chance on something brand new. They don’t have a pile of reviews to go on. Paying less for that feels fair to me.

When the early bird is over, AI Secret Shopper sits at its real price, and that’s a lot more than $27. Every step up between now and then is just this moving closer to what it’s worth.

And I’m not going to pretend the timer is fake. When it hits zero the price really does go up, and I don’t reset it for anybody.

So no, I’m not desperate. I’d just rather you got in cheap than paid full price later.

It’s $27 today. At midnight EST it goes up.