Tech companies are "reinventing the rip-off," according to Lindsay Owens, head of the consumer advocacy group Groundwork Collaborative. She says corporations try to hide pricing schemes, such as using browsing data or a customer's geo-location to determine the cost of goods and services. In her book Gouged: The End of a Fair Price — And What That Means for Your Wallet, she uncovers these schemes and offers advice on how to protect yourself from being overcharged. In an interview with Life Kit, Owens explained steps you can take to get the best possible deal.
💸 Avoid shopping through retailer apps. When signed in, they might experiment with your data, potentially manipulating prices against you.
💸 Comparison shop by checking the product’s price across multiple devices while logged in, logged out and with and without incognito mode.
💸 Regularly clear your browsing data and cookies to protect your information. Consider using a VPN to conceal your location, which may help avoid higher charges.
💸 Try shopping the old-fashioned way in person, but keep in mind that big-box retailers and grocery stores are increasingly using electronic shelf labels to change prices at any time.
For more advice on how to avoid being ripped off, listen to this episode of NPR's Life Kit. Subscribe to the Life Kit newsletter for expert advice on love, money, relationships and more. |