Research suggests the way someone communicates can shape how their social skills and potential are perceived. When a person’s speech and mannerisms feel familiar—for example, a Southern accent in the South—they are more likely to be seen as suited for people-facing work. This can cause managers to overlook capable employees whose communication styles differ from the norm. Here’s how to avoid that trap.
Challenge your idea of “fit.” Be cautious about relying on gut instinct when hiring or promoting. Evaluate people more holistically based on their skills and experience, and establish clear standards for what effective communication actually requires—not just what you’re comfortable with.
Look beyond communication style. Don’t assume that one way of speaking or interacting signals stronger social skills. Someone who communicates differently may have abilities that are easy to miss when you’re accustomed to a particular style.
Expose yourself to different perspectives. Greater exposure to different communication styles can help you recognize talent that might otherwise be obscured by unfamiliarity. So seek out interactions with people from different cultural and socioeconomic backgrounds.
