Brands are under pressure to grow profitably, and some are discovering they're paying affiliate partners for customers they'd already won. Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For online fashion outlet Otrium, auditing its affiliate program uncovered nearly 5,000 suspicious transactions, preventing €40,842 in commission leakage in only three months. As brands and retailers like Otrium prioritize profitable growth over top-line sales, independent measurement, traffic quality and attribution are becoming strategic priorities. Read this case study from Bluepear to learn:
Partner insights from Bluepear |
