The refreshed playbooks feature overviews on best ad practices and a look at tapping into...

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Tuesday, September 22, 2026

American Marketing Association

Why Smaller Influencers Offer Better Marketing ROI [Research Insights]

A new Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.

Epsilon

Why Marketers Are Still Missing Half the Story

What’s behind the confidence gap between marketers? Most organizations have no shortage of customer data.

Social Media Today

X shares guidance on effective promotions in the app

The refreshed playbooks feature overviews on best ad practices and a look at tapping into on-platform events.

Social Media Today

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Fortune

U.S. and China are divided on tariffs, but fast food is their common ground as burgers come to China and boba tea grows...

McDonald’s plans 10,000 China locations by 2028, while Wendy’s and Church’s Texas Chicken are plotting hundreds more.

Digiday

The case for and against retail media networks as brand-building channels

Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.

Marketing Dive

Subway skewers modern dining landscape with Will Arnett-led creative

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.

Seth's Blog

A book can’t change your life

Seth Godin's Blog on marketing, tribes and respect

Neil Patel

LinkedIn’s Creator Monetization Expansion

Key Takeaways LinkedIn has long been a place for professionals to build their networks and share industry expertise. Now, the platform appears to be preparing to give creators more ways to turn that expertise into a business.

Brian Solis

In the Age of AI, Brands Must Feel More Human

As artificial intelligence helps people produce content at a blinding pace, personalization, and automation abundant, empathy, creativity, digital warmth, and memorable experiences become more valuable.

SEMrush Blog

AI citation outreach: a Semrush & Claude workflow

AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.

Digiday

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.

EVENTS & LIVE TRAINING

American Marketing Association

Build a Brand Voice That Scales

You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.

Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.