Merch lasts. It's kept, carried, worn, shared and remembered. It gives brands a physical place in people's lives – and gives marketers a channel built for memory, participation and real connections.
Key Takeaways Cyber5 runs from Thanksgiving through Cyber Monday, and those five days can carry a bigger share of annual paid media revenue than almost any other stretch on the calendar.
When Selena Gomez founded Rare Beauty in 2020, she wanted the cosmetics brand to have meaning and represent different people.Gomez, a recording artist, actress, and entrepreneur, found that meaning through the Rare Impact Fund, Rare Beauty’s...
“How we spend our days is, of course, how we spend our lives,” Annie Dillard wrote in her abiding insistence on choosing presence over productivity. But how do we really spend our days?
Building Better Business Relationships in the Age of AI written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview John Jantsch talks with returning guest Zvi Band about something most business owners already sense: AI...
Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.
This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.
