Merch lasts. It's kept, carried, worn, shared and remembered. It gives brands a physical place in people's lives – and gives marketers a channel built for memory, participation and real connections.
Building Better Business Relationships in the Age of AI written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview John Jantsch talks with returning guest Zvi Band about something most business owners already sense: AI...
Spencer Stuart has long played an active role in corporate governance by exploring key concerns of boards and innovative solutions to the challenges they face.
Key Takeaways Cyber5 runs from Thanksgiving through Cyber Monday, and those five days can carry a bigger share of annual paid media revenue than almost any other stretch on the calendar.
It wasn’t that long ago when goat yoga on the trade show floor was the g.o.a.t. Seeing your boss doing an upside-down dog at 6 a.m. was somehow a healthy thing to do.
The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin with the edges instead. Upside: If this works, really works, what are the implications?
Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.
This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.
You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.
Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you
