Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered...

	View in Browser
Tuesday, September 15, 2026

Marketing Dive

How Columbia’s marketing breaks through with fax machines, flat Earth

Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.

Marketing Dive

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.

Search Engine Roundtable

Google Search Update September 4th That Reverted September 13th?

I've been pretty quiet on posting reports Google updates recently, in fact, I have not posted about one since late August.

Search Engine Roundtable

Daily Search Forum Recap: September 14, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing a way to pay publishers for using their content in AI Mode...

Distilled

Organic traffic is falling, but AI isn’t replacing it

Search is changing faster than at any point in the past two decades.

Social Media Today

Threads might be bigger than X, says Zuckerberg

In a wide-ranging interview with Sources, the Meta CEO said the two platforms shared communities and that he frequently posted the same thing to both apps.

Digiday

Media Buying Briefing: How Publicis keeps winning clients without pitches

PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major …

CMSWire

How Polestar Protects Customer Trust With US Sales Banned

Polestar can't sell new cars in the US — but it's still honoring warranties and parts. Here's what that means for CX.Continue reading...

Digiday

OpenAI's next ChatGPT ad format: click to chat, not to site

OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of …

Chief Marketer

Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement

BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display.

Social Media Today

YouTube report examines mainstream culture

Although microtrends and niche communities have expanded online, most people still want to connect with larger shared experiences, the study found.

Adweek

Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’

Rutgersson previously held the title of CEO at Dentsu’s iProspect

EVENTS & LIVE TRAINING

American Marketing Association

Meta Ads in 2026: AI, Advantage+ and What’s Actually Working

Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.