Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered...

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Tuesday, September 15, 2026

Marketing Dive

How Columbia’s marketing breaks through with fax machines, flat Earth

Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.

Marketing Dive

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.

Search Engine Roundtable

Daily Search Forum Recap: September 14, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing a way to pay publishers for using their content in AI Mode...

Social Media Today

Threads might be bigger than X, says Zuckerberg

In a wide-ranging interview with Sources, the Meta CEO said the two platforms shared communities and that he frequently posted the same thing to both apps.

Digiday

As Google’s ad tech case nears its end, the antitrust fight moves to AI

Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.

Search Engine Roundtable

Google AI Mode More Query Expansion Interfaces

Google continues to test new query expansion methods in AI Mode, beyond standard follow-up questions. Now Google is testing questions with multi-selection tools, a query refinement option and those recent paginated responses.

CMSWire

How Polestar Protects Customer Trust With US Sales Banned

Polestar can't sell new cars in the US — but it's still honoring warranties and parts. Here's what that means for CX.Continue reading...

Adweek

Affiliate Firm Howl Quietly Sells Creator Business to Taboola’s Commerce Firm

The company will return its focus to publishers, which it has struggled to pay consistently in the past.

Social Media Today

Google updates Data Manager platform

The company added tools designed to help create more targeted promotions and agentic capabilities to assist with data audits.

Adweek

Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night

The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.

Distilled

Organic traffic is falling, but AI isn’t replacing it

Search is changing faster than at any point in the past two decades.

Seth's Blog

Canceling one flight

Seth Godin's Blog on marketing, tribes and respect

EVENTS & LIVE TRAINING

American Marketing Association

Meta Ads in 2026: AI, Advantage+ and What’s Actually Working

Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.