• ASICS becomes title partner of the Marathon de Paris from 2027, building on a 17-year partnership.
• The first ASICS Marathon de Paris will mark the race’s 50th edition on April 4, 2027.
• Registration opens on September 8, 2026, with general-entry places allocated through a new lottery system.
• A refreshed identity and the tagline “La Joie court les rues” which translates to ‘Paris runs on joy’ will bring ASICS’ Sound Mind, Sound Body purpose to life across the event.
• New initiatives are planned to improve the accessibility and overall event experience for runners and spectators

For runners by runners: On April 4, 2027, the ASICS Marathon de Paris will bring the brand’s Sound Mind, Sound Body philosophy to the streets of Paris
 

[Paris, France, 8 September 2026] – ASICS today announced that it will become title partner of the Marathon de Paris from 2027, deepening a relationship with the event that spans 17 years. The newly named ASICS Marathon de Paris will celebrate its 50th edition on April 4, 2027. The partnership marks a major new chapter for ASICS and one of the world’s largest marathons, uniting them behind a shared belief in the power of sport to bring people together and uplift the mind.