Hi Bobby,

If 12,000 people followed you online, your business would take off... right?

This week's guest on the podcast, Molly Ruland, has 12,000 followers. She get hundreds of comments on every post. And it's real engagement, the thing every content guru tells you to chase.

But the number of clients it's brought her: zero.

Because attention is not the same as a discovery call. Strangers scrolling past your content don't buy. People who have a relationship with you do.

So..how do you build relationships with the exact people you want to do business with?

One way to do it is: you interview them on your podcast ;-)

That's Molly's whole strategy, and it's how she's built Heartcast Media, producing over 1,000 episodes for clients from NATO to the DC government.

And I can personally vouch for this: the biggest deals of my 6 years podcasting all came from guests on the show.

We went deep on:

- Why you should interview the people you want to do business with

- The difference between being a podcaster and podcasting for business

- How Molly closed a client who was quoting her on the discovery call

- The intro trick that instantly changes the energy of any conversation

So if you've ever thought about starting a podcast, or you have one that's going nowhere, this will completely reframe what it's actually for.

And remember: you're getting this early. The link stays unlisted until tomorrow.

Enjoy!

Jason

 
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