Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just...

	View in Browser
Friday, September 4, 2026

Digiday

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

Fast Company

Getting the right products to the right people at the right time

How PepsiCo is putting power into the hands of its smallest retailersFor global food and beverage brand PepsiCo, Mexico plays a critically important role. In fact, it’s the company’s second-largest market after the U.S.

Marketing Dive

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

Social Media Examiner

Change Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry News

Friday is almost here! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

Fast Company

Made Possible: A story of transformation

How does a company with more than 500 brands remain a future-fit, connected enterprise? At PepsiCo, teams are reimagining how products are made, moved, and brought to market—from R&D and the manufacturing floor to supply chain operations.

Adweek

Personalization No Longer Wins. Relevance Is the Real Competitive Advantage

The real solution requires a connected system that combines identity, customer behavior, and business signals.

Adweek

Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling

Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.

Chief Marketer

How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

Marketing Dive

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

Digiday

Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.

Chief Marketer

Why Retail Stores and Not D2C Are Key to Topo Athletic’s Marketing

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.

CMSWire

Does Structured Data Actually Improve Answer Engine Citations?

Schema tickets and CMS migrations won't move your citation rate. Earned mentions in publications your buyers already trust will.Continue reading...

EVENTS & LIVE TRAINING

American Marketing Association

Meta Ads in 2026: AI, Advantage+ and What’s Actually Working

Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.