September 3, 2026 | SIGN UP

Sara Jerde
DIGIDAY, MANAGING EDITOR

While the creator industry is quick to acknowledge that the cost of creators is unreliably ranging, nobody can agree on a singular fix. On that note, we took a look at how much every major platform pays creators — and X’s new revenue program.

As this pricing crisis plays out, we’ve also noticed that millennial creators are consistently being turned to to provide an authentic voice for brands.

Top stories

THE CREATOR ECONOMY

Creator industry admits that fee pricing is out of control, but can’t agree on a fix

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

THE CREATOR ECONOMY

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

PARTNER INSIGHTS FROM MOLOCO

Advertisers are taking different approaches to CTV incrementality

When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled.

THE CREATOR ECONOMY

X creates a new revenue model for creators — but will it actually win them over?

X's new "original content rewards program" seeks creators who publish high-quality content on the platform. Will it bring in more creators?

A MESSAGE FROM DMEXCO

The biggest names in digital business meet at DMEXCO

Join thousands of decision-makers, brands and innovators at DMEXCO 2026 on Sept. 23-24 in Cologne, Germany. Attend 11 summit meetings, including the CMO Summit and Thought Leaders’ Summit, which will explore the biggest topics in marketing, commerce, media and technology.

Get a ticket

THE CREATOR ECONOMY

Why brands are turning to older creators for authenticity AI can’t fake

Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.

RETAIL MEDIA REWRITTEN

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

PARTNER INSIGHTS FROM CONTENTFUL

How AI is impacting content marketing

According to a new survey from Contentful and Benchmarker, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing.

Other things to know

PARTNER INSIGHTS FROM SPORTRADAR

As investment in sport marketing climbs, engaging fans remains challenging

Sport’s ability to captivate global audiences in shared cultural moments is gold dust for marketers. It’s an area where they are willing to invest, with corporate giants like Unilever significantly increasing their sports marketing commitments.

FROM DIGIDAY AWARDS