Here is a recap of what happened in the search forums today...

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Thursday, September 3, 2026

Pendulum

Why Your Boardroom Can't See 75% of Your Brand's Risk

Could a crisis on TikTok slip past your team unnoticed? Our new report shows 75% of a real chip-supply crisis's engagement lived in video, audio & image content text tools missed. Get the playbook.

Search Engine Roundtable

Daily Search Forum Recap: September 2, 2026

Here is a recap of what happened in the search forums today...

Marketing Dive

The UPS Store enlists first brand character to support franchisees

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.

Hubspot

What high-citation brands do differently in AI search: The 2026 AEO playbook

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.

Duct Tape Marketing

The Marketing Agency Business Model Is Outdated. Here’s What Replaces It.

The Marketing Agency Business Model Is Outdated. Here’s What Replaces It. written by John Jantsch read more at Duct Tape MarketingI’ve spent 30+ years working with small businesses and the people who advise them.

Marketing Dive

Athletic Brewing appoints new CMO amid marketing push

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.

Hubspot

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for clients.

Search Engine Roundtable

Judge Rules Google Ad Tech Business Won't Be Broken Up

A federal judge in Virginia ruled against breaking up Google's ad tech business after Google was found to be a monopoly over its ad technology platforms.

Social Media Today

Reddit launches 15-second video views ad goal

The new option complements the app’s existing six-second views goal and the app is letting brands run split tests while the feature is in beta.

Adweek

Neela Montgomery on How Health Trends Are Changing Consumer Behavior

Looking beyond the immediate impact to really understand a trend's influence.

Buffer

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

I wired AirOps, Peec AI, and Buffer's API into a weekly workflow that finds the LinkedIn questions in my client's niche and turns them into content briefs.

Social Media Today

Snapchat introduces Harry Potter-themed activations

New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.

EVENTS & LIVE TRAINING

Selected by American Marketing Association

Transform Your Marketing with AI: Hands-On Workshop Series

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.

American Marketing Association