Digiday Daily

September 03, 2026

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising.

TOP STORY

Google on Trial

Why Google’s ad business escaped a breakup

The reasoning behind the latest decision to spare Google a breakup

OTHER THINGS TO KNOW

Join us Oct. 26–28 in Newport Beach for three days of actionable insights, valuable connections and candid conversations about what’s next in media buying. Connect one-on-one with leaders from Digitas, Assembly, Omnicom and more. Your last chance to save on your pass is Sept. 14.
Advertisers are taking different approaches to CTV incrementality. When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled. Partner insights from Moloco.
Gone are the days when creative and analytical were considered opposites — marketers need to be both. Data helps teams understand what’s working, but creativity is what makes people care. Partner insights from Contentful.

MARKETING

Member exclusive

Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.

Retail Media Rewritten

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]

PARTNER INSIGHTS FROM CONTENTFUL

How marketers are connecting content to business impact

Marketers have more content, more tools and more channels than ever — but turning that into consistent, measurable performance is still a work in progress.

PARTNER INSIGHTS FROM NEXXEN

Where CTV’s performance opportunity becomes clearest

CTV’s value lies in its ability to target audiences more precisely, test across more inventory and evaluate performance with the same discipline marketers expect from digital channels.

IYCMI

Google on Trial

Google’s ad tech empire faces its moment of truth

Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.

Google on Trial

Google’s ad tech antitrust remedy phase explained -- and where the Judge might land

Unfortunately, Digiday wasn’t in the courtroom (we’ve got day jobs) but we’ve been trading notes with people who were.

PARTNER INSIGHTS FROM TALON.ONE