Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its...

	View in Browser
Friday, August 28, 2026

Marketing Dive

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

Digiday

‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec

From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.

Marketing Dive

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

Adweek

Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo

Less than 35,000 viewers separated the demo.

Adweek

Anthropic Has Never Signed a Licensing Deal, Yet Never Been Sued. Why?

The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.

Chief Marketer

Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together.

Social Media Today

Meta adds new AI subscription packages

The company is looking to monetize its artificial intelligence investments even as a new report from Reuters sheds light on some internal challenges.

Marketing Tech

IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to rethink how and when AI use should be disclosed to consumers.

Distilled

The Consideration Gap: The Missing Link Between Brand and Performance

Most marketing organizations have clear owners at either end of the funnel. Brand teams build awareness and performance teams convert demand into revenue. The middle tends to be less clear.

Social Media Today

Meta settles landmark lawsuit for $18B

In addition to the payout, the company agreed to a series of restrictions aimed at curbing the use of Facebook and Instagram among users under age 18.

Search Engine Roundtable

Google Ads Tests Swipeable Categories For Sponsored Results Again

Google is testing once again testing swipeable Google Ads sponsored results, where you can swipe a carousel of categories to potentially change the sponsored results listed below.

CMSWire

AI Referral Growth Is Real. Organic Search Still Leads

The Gist Is AI search replacing organic search for retailers? No. AI-referred sessions grew 197% year over year but remain a small channel; organic …

EVENTS & LIVE TRAINING

Selected by American Marketing Association

Transform Your Marketing with AI: Hands-On Workshop Series

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.