From surprise corporate card cancellations to phantom return-to-office mandates, one former indie...

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Friday, August 28, 2026

Digiday

‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec

From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.

Marketing Dive

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

Marketing Dive

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

Adweek

Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers

Today was also the only morning show not to lose viewers in either measured category.

Duct Tape Marketing

How AI Is Changing Online Courses, Coaching, and Client Results

How AI Is Changing Online Courses, Coaching, and Client Results written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview When live events went virtual almost overnight, everyone had a hard deadline forcing the change.

Social Media Today

X revives Twitter’s Lead Gen Ads

The platform updated some parts of the format while preserving the functionality of this previously retired call-to-action feature.

CMSWire

Your AI Didn't Earn That Customer Experience Win

A practical attribution framework for separating AI activity from workflow changes, employee behavior and real customer outcomes.Continue reading...

Digiday

How one app is putting performance at the center of its CTV strategy

CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen.

Adweek

Workweek Raises $17 Million, Debuts B2B Newsletter Platform

The media company, which champions “practitioner creators,” will now let members of its service launch ad-supported newsletters.

Social Media Examiner

Creating a Video Series: Why Your Business Needs One

Want to stop chasing viral hits that bring views but no customers? Wondering how to create video content that builds real audience relationships and drives sales?

Chief Marketer

How TextNow’s Deeper Research Led to its First National Brand Push

TextNow, known as a free or lowcost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.

Search Engine Roundtable

Confirmed: Google Search Rolling Out google.com/goto Tracking Parameters

Google Search seems like it is rolling out the google.com/goto URL as a passthrough URL within the search results that it began testing in July 2026.

EVENTS & LIVE TRAINING

Selected by American Marketing Association

Transform Your Marketing with AI: Hands-On Workshop Series

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.