Shopper behavior is shifting rapidly. Across categories, consumers are swiftly growing more and more comfortable relying on AI solutions to help them discover and even buy new and favorite products. At the center of brands' and retailers' emerging strategies to meet these users where they are: the agentic storefront.

In this new report from Glossy and Swap — based on a survey of 80 brands, retailers and agencies — we've mapped out the state of play for agentic commerce, unpacking where it is today and where it's headed next. 

Check out the guide to learn:

• How consumer behavior is shaping brands' and retailers' agentic strategies
• The data signals powering effective agentic e-commerce efforts
• What agentic storefronts look like today — and what will be table stakes soon

Partner insights from Swap